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Updated September 7, 2016
Information We Collect
We collect both Personal Information and non-personally identifiable information through this Site in order to help us to learn more about how our visitors use this Site, to measure areas of interest, and to provide our users with important information on our Home Instead Senior Care® franchise network (the "Network") and our and/or our Network's services. Collection of information allows us to build features and functionality that will enhance your experience. You are not obligated to provide us with Personal Information in order to use the Site. However, we do require that you register and provide certain Personal Information in order to send us inquiries, to receive information about our Network and how to become an independently owned and individually operated franchise (each a "Franchise") or master franchise (each a "Master Franchise"), and to receive newsletters and other special offers. We collect non-personally identifiable information through the use of General Tracking Information and Click Path Tracking (cookie technology) described below.
Collection of Non-Personally Identifiable Information
1. General Tracking Information
We keep track of the pages visited by each user. Our web server automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve our Site by making it more responsive to the needs and preferences of our users. This information does not identify you personally.
2. Click Path Tracking
Technologies such as cookies, beacons, tags and scripts are used by Home Instead and our affiliates, our marketing, testing and quality assurance partners, and/or our analytics, information technology and web monitoring service providers. These technologies are used in analyzing trends, administering the Site, tracking users' movements around the Site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
We use local storage also referred to as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our Site or to display advertising based upon your web browsing activity use local storage to collect and store information. Various browsers may offer their own management tools for removing HTML5 LS's.
3. Use of Non-Personally Identifiable Information.
We may share non-personally identifiable information in the aggregated form with third parties who are providing research services that, in turn, will help to enhance the experiences of the Network's clients or CAREGiversSM. These third parties may publish the results of these research findings (e.g., in academic environments).
Collection of Personal Information
If you choose to register on our Site, you will be asked to provide Personal Information which may include your name, mailing address, e-mail address, and phone number. We do not actively share Personal Information gathered from our web servers. When you register, we will place your name in our mailing list and will send you an e-mail to the address you have provided to confirm your registration on our Site.
1. What we do with the Personal Information We Collect
We require Personal Information from you in order to learn more about how you use the Site; to measure areas of interest in our Network and the services we and/or the Network provide(s); to understand the needs of our and our Network's customers; to provide you with better service; and to help us with internal record keeping. If you register, your registration information may be used by Home Instead, our Franchisees and Master Franchisees, our affiliates and our third-party service providers or other partners for internal research purposes and may be compiled as part of our internal database system. In addition, we (including our Franchisees, Master Franchisees, affiliates, third-party service providers and other business partners) may send correspondence to or contact you using the e-mail, street address and/or phone number you provide to us when registering on our Site. We may contact you to provide newsletters, promotional offers, information on new features and services that we and/or our Network provide(s), Site updates, responses to your e-mails, inquiries, comments and opinions, surveys, and technical support. In certain instances you will have an opportunity to limit these uses at the time your Personal Information is collected. You also may limit the contacts you receive by following the instructions in the "Opt-Out" Section below.
We will retain and use your information for as long as your account is active, as needed for the Network to provide you services, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
2. Sharing of Personal Information
We may also provide your Personal Information to companies that provide services to help us or the Network with our/its business activities, such as offering customer service. These companies are authorized to use your Personal Information only as necessary to provide these services.
Links to Third Party Websites
Our Site includes social media features, such as the Facebook Like button and widgets, such as the "Share This" button or interactive mini-programs that run on our Site (each a "Feature" and, collectively, the "Features"). These Features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the Feature to function properly. Features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policies of the companies providing them.
We are committed to ensuring that your Personal Information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Our hardware, software, and security infrastructure as well as our internal standards for this Site meet current industry standards and technology. In addition, we will be using standard Secure Sockets Layer (SSL) certificates to secure all pages used for inputting users' Personal Information. However, due to the open communication nature of the Internet, we cannot guarantee that communications between us will be free from unauthorized access by third parties.
California Do Not Track Disclosure
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting the user's activity that such activity will not be tracked. Home Instead's Site does not respond to Do Not Track signals.
You may choose to have your name taken off of our registration list, cease receiving correspondence or newsletters from us, limit our sharing of Personal Information with third parties who may offer services to you, or update or delete the Personal Information that you have provided to us via one of the following methods:
- Using the opt-out option in e-mails you receive from us;
- Sending us an e-mail at: email@example.com;
- Writing to us at: Home Instead, Inc., 13323 California Street, Omaha, NE 68154; or
- Calling us toll free at: 1.888.484.5759
DisclaimerThe data contained in our Site is for informational purposes only and is not represented to be error free. Home Instead attempts to ensure that the data provided or otherwise displayed on our Site is accurate. However, the Site and its contents are provided on an "as is, as available" basis. Use of the Site and its contents is at your sole risk. Home Instead does not warrant that any functions of the Site will be uninterrupted or error-free, that defects will be corrected, or that the Site will be free from viruses or other harmful components. Home Instead makes no warranties, either express or implied, concerning the content of the Site, including the accuracy, completeness, reliability or suitability of the Site.
Guidelines for ChildrenWe do not specifically collect information about children nor market our and our Network's products or services to children. We have no reason to believe that this Site will attract children, or that children will access this Site or provide Personal Information.
BlogsThe Site offers publicly accessible blogs. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your Personal Information from our blog, contact us at firstname.lastname@example.org. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.
TestimonialsWe display personal testimonials of satisfied customers of ours or our Network on our Site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at email@example.com.
Your friend may contact us at firstname.lastname@example.org to request that we remove this information from our database.
Termination of UseYou agree that we may, in our sole discretion, terminate or suspend your access to all or any part of the Site with or without notice and for any reason. Any suspected fraudulent, abusive or illegal activity may be grounds for terminating our relationship, and if we believe that you have committed such acts, we may report you to appropriate law enforcement authorities.
ChoiceWe collect information for our Franchisees and Master Franchisees. If you are a customer or employee of one of our Franchisees or Master Franchisees and would no longer like to be contacted by one of our Franchisees or Master Franchisees that use our service, please contact the Franchisee or Master Franchisee that you interact with directly.
Home Instead, Inc.
13323 California Street
Omaha, NE 68154
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